Simply Doing Good
What We Do
Our foundation researches a wide variety of climate-related issues in an effort to uncover overlooked areas for improvement. We explore both technical and social interventions that may set us towards a more sustainable future. Research projects are chosen based on expected utility and promising concepts will be promoted through policy briefs and direct industry communication. One focus area is the psychological and social factors that drive environmental action and how individuals make decisions about contributing to sustainability efforts. Current projects include studies of voluntarily environmental donations at checkout for online travel agencies as well as the barriers and motivations that influence consumer choice.
Our research findings directly inform evidence-based policy recommendations that translate behavioral insights into actionable strategies for governments, organizations, and institutions. We support policymakers to develop targeted interventions based on our experimental results, such as designing environmental donation programs that align with demonstrated patterns of consumer behavior or crafting communication strategies that effectively motivate environmental action. Our team produces comprehensive policy briefs and reports that distill complex behavioral data into clear, practical recommendations for regulatory frameworks, incentive structures, and public awareness campaigns.
We provide consultation services to for-profit companies. Within the travel industry, we were able to demonstrate how promoting environmental awareness can directly enhance earnings and profitability. Through data-driven analysis and behavioral insights from our research, we show clients that consumers are actively seeking convenient ways to contribute to environmental causes, creating significant business opportunities for companies that offer transparent and effective sustainability options. Our consultation process involves analyzing consumer behavior patterns, developing targeted environmental interventions and measuring the financial impact of these initiatives. By leveraging our research findings on environmental decision-making, we help companies create authentic sustainability programs that resonate with environmentally conscious consumers.
About
our company
The Better Behavior Foundation was created to develop policy recommendations and business opportunities that encourage pro-environmental decision-making using existing tools and infrastructure.
